Who doesn’t like a curated list? Well, I do. So, here’s my latest. What I’ve been reading online the last couple of weeks. (I’m sticking to articles of value to creative agencies and leaving off the Dilbert cartoons!) The Powerhouses of the Internet are Turning Against Websites – a recent article by Rand Fishkin about a … Continue reading “What I’ve Been Reading”
SEO experts have been debating the extent that user behavior data affects search engine rankings for the last few years. Recently, at the latest MOZCon event Rand Fishkin, founder and former CEO of Moz and current founder of Sparktoro, said that “Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, … Continue reading “What Does User Behavior Data Mean For SEO?”
Is your website slow? If so, images could be the problem. Images are an important part of modern websites, but many photos are huge and not optimized for web usage. Image optimization can lead to quicker load times, an improved user experience and increased site views. Resizing What size should an image be? That depends … Continue reading “How to Optimize Images and Improve Site Speed”
For some reason, owning a business often feels like therapy. Every single way of thinking that is not beneficial shows up in the way you run your business. Are you a people-pleaser? That will definitely show up. Day 1. Forget business strategy. If someone needs something done, no matter how far outside of your normal … Continue reading “Get Therapy… or Start a Business!”
We’ve all been on this conference call at some point. Enjoy the fun video!
If you’ve ever talked with me or read any of my posts about “what is the best…” whatever, you’ll know that I don’t have a lot of religion around tools. I firmly believe the best CMS, or CRM, or accounting software, or email program, or project management software is the one that works for YOU. … Continue reading “What’s the BEST Project Management Software?”
You’ve just posted new content and now it’s not showing up. So what do you do now? Before you contact your developer, there are a few things you should try. Clear Your Built in Caching Plugin Let’s just start here. If your Content Management System has built in caching, either through your hosting or a … Continue reading “My New Content Isn’t Showing Up. Now What?”
I have a degree in theater. Not technology. Not business. Theater. That always seems odd to people. Hey! I get it; sometimes it seems odd to me, too. This is NOT what 20 year old me pictured when I imagined my life. But a lot of what I learned in theater is incredibly useful in … Continue reading “What Theater Taught Me About Running a Business”
Want to grow your business? Would you like to work smarter and not just harder? One of the best ways to do this is by hiring a writer. Content on your website, writing blog posts, posting to social media is a fantastic way to show you are a knowledgeable resource in your industry, reach more … Continue reading “How to Hire a Writer”
I talk to a lot of business owners, and many of them seem to resent their marketing spend. They feel like they have to put money into marketing, but they don’t like it. And this seems to be especially true of digital marketing. “I just built a new website 3 years ago – what do … Continue reading “Stop Resenting Your Marketing Spend”
