Welcome to Part 2 of our series on UTM Parameter basics for marketers. If you missed part 1, you can check it out here. Next up we’ll talk about how to actually use UTM code – the nuts and the bolts. We’ll start with a popular question we receive: How do I track our email … Continue reading “How To Use UTM Codes In Google Analytics”

One of the main things that sets digital marketing aside from, say, a billboard is the ease of tracking users. Google analytics and other analytics platforms allow you to easily see how much traffic your digital real estate receives, behaviors of visitors and even the source of those visitors. Want a clear picture of whether … Continue reading “What are UTM Codes and Why Should I Care?”