I’m always so grateful to have participated in the Goldman Sachs 10,000 Small Businesses program – never more so than the last month. In addition to all of the knowledge I gained when I was in the program, they have been providing us access to up to the minute information regarding programs for small businesses. … Continue reading “Covid 19 Stimulus Payroll Protection Loans Information”
The world feels pretty scary right now. It’s easy to bunker down and cut ties with the outside world. But right now, more than ever, we need people. Even if it’s just through Zoom. Even if it’s just a phone call. Here’s what I’m doing right now to stay connected. I’m tempted to stop paying … Continue reading “Staying Calm in the Time of Coronavirus”
It is rough to be a business owner right now. It’s rough to be a marketing manager. It’s rough to be a human being. For many of you, the last thing you care about is marketing right now – either because you have nothing to market (if you can’t manufacture a custom product, then you … Continue reading “What the Heck Should I do About Marketing Right Now?”
One of the main things that sets digital marketing aside from, say, a billboard is the ease of tracking users. Google analytics and other analytics platforms allow you to easily see how much traffic your digital real estate receives, behaviors of visitors and even the source of those visitors. Want a clear picture of whether … Continue reading “What are UTM Codes and Why Should I Care?”
Who doesn’t like a curated list? Well, I do. So, here’s my latest. What I’ve been reading online the last couple of weeks. (I’m sticking to articles of value to creative agencies and leaving off the Dilbert cartoons!) The Powerhouses of the Internet are Turning Against Websites – a recent article by Rand Fishkin about a … Continue reading “What I’ve Been Reading”
For some reason, owning a business often feels like therapy. Every single way of thinking that is not beneficial shows up in the way you run your business. Are you a people-pleaser? That will definitely show up. Day 1. Forget business strategy. If someone needs something done, no matter how far outside of your normal … Continue reading “Get Therapy… or Start a Business!”
We’ve all been on this conference call at some point. Enjoy the fun video!
If you’ve ever talked with me or read any of my posts about “what is the best…” whatever, you’ll know that I don’t have a lot of religion around tools. I firmly believe the best CMS, or CRM, or accounting software, or email program, or project management software is the one that works for YOU. … Continue reading “What’s the BEST Project Management Software?”
You’ve just posted new content and now it’s not showing up. So what do you do now? Before you contact your developer, there are a few things you should try. Clear Your Built in Caching Plugin Let’s just start here. If your Content Management System has built in caching, either through your hosting or a … Continue reading “My New Content Isn’t Showing Up. Now What?”
I have a degree in theater. Not technology. Not business. Theater. That always seems odd to people. Hey! I get it; sometimes it seems odd to me, too. This is NOT what 20 year old me pictured when I imagined my life. But a lot of what I learned in theater is incredibly useful in … Continue reading “What Theater Taught Me About Running a Business”
