I have a degree in theater. Not technology. Not business. Theater. That always seems odd to people. Hey! I get it; sometimes it seems odd to me, too. This is NOT what 20 year old me pictured when I imagined my life. But a lot of what I learned in theater is incredibly useful in … Continue reading “What Theater Taught Me About Running a Business”
Want to grow your business? Would you like to work smarter and not just harder? One of the best ways to do this is by hiring a writer. Content on your website, writing blog posts, posting to social media is a fantastic way to show you are a knowledgeable resource in your industry, reach more … Continue reading “How to Hire a Writer”
I talk to a lot of business owners, and many of them seem to resent their marketing spend. They feel like they have to put money into marketing, but they don’t like it. And this seems to be especially true of digital marketing. “I just built a new website 3 years ago – what do … Continue reading “Stop Resenting Your Marketing Spend”
You’ve gotten the offer before, right? Free SEO audit! Maybe it came in your inbox. Or your mailbox. Or from the person sitting next to you at a networking luncheon. You’re interested, but you have questions. Or at least you should. Is it really free? That’s largely a matter of perspective. In all of these … Continue reading “Free SEO Audit! Is it Really Free?”
Why did my developer recommend this particular CMS? That’s a question we get a lot, usually when we’re taking over maintenance on a site that has become a headache for the owner. Of course, we can’t read minds so we never really KNOW the answer, but based on years of experience I have some ideas. … Continue reading “Why did my developer recommend _ _ _ _ _ _ _ _ _ CMS?”
