We use AI in our business and sometimes help our clients develop practical AI strategies for their business. What about using AI for content marketing. Can you use it to write compelling blog posts, social media posts, and ad copy?
The short answer is yes, but you have to be strategic in the way you approach it.
The internet is getting flooded with what people are calling “AI slop.” Generic, bland content that all sounds the same. You have probably already noticed it. That wall of text on a company’s blog that reads like it was written by a robot? It probably was.
Here is the thing. AI is an incredibly powerful tool for content marketing. But if you just type “write me a blog post about my business” into ChatGPT and hit publish, you are doing it wrong.
A Few Simple Tips That Actually Work
Start with your own ideas first. AI does not know your business the way you do. Write down what you actually want to say, even if it is messy. Then use AI to help you clean it up, reorganize it, or expand on it. The best content still starts with a human who has something real to say.
Give AI context about your business. Tell it who your customers are, what problems you solve, and how you talk. The more specific you are with your instructions, the less generic the output. Think of it like hiring a new employee. They need to understand your business before they can represent it.
Be specific about what you want. This is the biggest mistake most people make. If you tell AI “write me an article about plumbing,” you are going to get a generic, surface-level article about plumbing. Nobody wants to read that. Instead, tell it something like “write an article about how to unclog your drain yourself and when you would need to call a plumber.” That is a real topic that solves a real problem for a real person. The more specific your request, the more useful the content. Think about what your customers are actually searching for or asking you about, and use that as your starting point.
Never publish AI content without reading it first. This sounds obvious, but it happens constantly. Read it out loud. Does it sound like you? Does it sound like something your customers would actually want to read? If not, revise it or rewrite it.
Use AI for the parts that slow you down. Maybe you hate writing headlines. Maybe you struggle with email subject lines. Maybe you need five variations of an ad and you do not want to write all five from scratch. That is where AI shines. It handles the repetitive, time-consuming parts so you can focus on strategy and the message itself.
The Bottom Line
AI does not replace good marketing, yet. But it absolutely makes good marketing faster and more efficient when you use it right.
The businesses getting the most value from AI right now are not the ones automating everything. They are the ones using AI as a tool alongside their own expertise and voice.
Need Help Figuring This Out?
If you are exploring how AI fits into your marketing and you need some help, we are happy to talk. Give us a call at 832-497-1610.